Management

3 semester credits. Brand management is a fundamental element of competitive strategy. This course is intended for those interested in learning how brands are managed as some of the most valuable assets by companies. Students will discover how brand names are associated with their products and services. Strong brands can influence purchase decisions by communicating the value of and providing differentiation for products and services. Effective brand management is critical to maintaining the long-term profitability of products and services. This course is therefore designed to develop an understanding of the importance of brand equity as well as how to build, measure, and manage a brand. Topics will include understanding brands from the customers’ perspective; building, measuring, and leveraging brand equity; and managing brand portfolios over time. Prerequisites: Introduction to Management or equivalent.

3 semester credits. The course examines the practical and theoretic elements that drive consumer behavior. Topics including Managerial strategies and marketing research used to influence consumers studied alongside the psychological factors of perception, decision making, persuasion, and socio-cultural and cognitive perceptions and influences will give students an in-depth understanding of consumer tendencies and how they shape the market. Prerequisites: Introduction to Marketing or equivalent.

3 semester credits. The purpose of this course is to provide an overview of human resources management, with particular emphasis on human resource planning and strategy, personnel selection, equal employment opportunity, training, performance appraisal, compensation, and other current issues. The course has been developed for individuals whose job requires managing employees in a global environment according to HR standards and practices. Topics covered include human resource planning, job analysis, recruitment, personnel selection, performance, employee turnover, the importance of HR in an industry like the hospitality sector, ethics and practices within personnel, legal issues, and how diversity impacts the workforce. Please note that this course is open to students of Junior Standing.

3 semester credits. This introductory course provides an overview of management functions and managerial problem-solving strategies. Students will be instructed in the areas such as the qualities of successful managers, elements of strategic decision-making at various levels of an organization, global business issues, goal-setting processes, and basic business controls. This course also teaches the fundamental principles of management built on human relations in order to manage and lead people effectively, resolve conflicts, and build productive teams.

3 semester credits. This course is designed for students interested in international business ventures and partnerships. Management, leadership, human resource management, organizational skills, and strategies will all be analyzed from a cross-cultural business perspective. A major focus is on strategies adapting managerial skills across cultures. Guest lecturers and on-site visits to international business ventures are an integral part of the course. Prerequisites: Introduction to Management or equivalent.

This course seeks to provide a solid comprehension of logistics and transportation within the supply chain management. In this course students will be addressed with the key principles of the matter subjects in order to help them designing an effective logistics plan. Also, topics such as safety, security and sustainability will be addressed for a thorough comprehension of the subject matter.

3 semester credits. The course provides the tools and strategies required for the development and marketing of new products. Topics include conducting market researches for product launches, practices for differentiating specific products from the competition, incorporating innovative processes for cutting-edge results, capturing a market position for new products, marketing plans, forecasting sales and customer satisfaction, and delivering new products to the market.

3 semester credits. The aim of this course is to provide an overview of main theoretical concepts of organizational behavior (OB) and their application in professional organizations. The course covers various topics in OB, which are generally grouped into the individual, group, and organizational levels of analysis. The course balances conceptual knowledge with practical application. Lectures will provide a broad overview of the course topic and explain key concepts to be used in understanding phenomena occurring in the business world. Relevant case studies will be discussed in class in order to develop students’ skills in applying knowledge to practical situations. Prerequisites: Human Resources Management or equivalent.

3 semester credits. The course analyzes the organization of activities related to the introduction, promotion, and optimization of luxury brands that distinguish themselves from competitors. Examined issues will cover brand equity, business and marketing strategies, conducting market and consumer satisfaction surveys, product development, optimizing management of existing products, brand expansion, and optimizing the marketing mix. Prerequisites: Introduction to Brand Management or equivalent.

3 semester credits. Through analyzing different types of business models, the course aims at providing knowledge of how to build adequate value configurations for different kinds of enterprises. Students will acquire theoretical understanding of how to choose the appropriate model depending on the kind of strategic policy that a business organization wishes to emphasize. Topics include business model innovation as well as other important patterns such as financial and production models, market information, and diversification. Case studies will be an integral part of the course. At the end of the course, students will have learned how to examine, design, improve, and re-design business models. They will gain an understanding of the strategic analysis, planning, and decision-making processes in business. Prerequisites: Introduction to Business Strategies or equivalent.

This course aims to provide fundamentals of supply chain management operations and functions in the global economy. Students will be addressed with topics and processes involved such as sourcing, inventory and logistics. Also topics of operations management will be addressed for a thorough and solid understanding of the subject matter.

3 semester credits. This course focuses on the formulation, implementation, and evaluation of sales execution. Topics range from developing a market strategy to choosing a sales methodology, establishing a successful sales culture, developing and implementing a talent management system, offering rewards to support the sales force, and evaluating success via the metrics system. The course engages students in the current issues of sales management. Students examine case studies of leading sales organizations and develop their own sales execution plan in teams throughout the term.

This course aims to explore the strategic role of sourcing and procurement within the supply chain management. Students will get acquainted with core aspects such as select and manage global suppliers, negotiate contracts, mitigate risks, and optimize value throughout the procurement process. To allow students thrive in the global business, the course also offers insights on the legal nature of contracts and ethical management of supply chain operations.

Cross-listed from Professional Studies and Experiential Learning

Cross-listed from Experiential Learning

Cross-listed from Sports Sciences