Fashion Marketing and Media

Program Outcomes

The Concentration in Fashion Marketing and Media focuses on developing:

• An introductory understanding of the fashion industry, grounded in professional orientation and communication, together with basic design principles and initial construction skills

• An understanding of fashion communication and professional practice, supported by introductory FOH retail practices in a store environment, including participation in monthly events and seasonal markets

• The capacity to develop analytical and strategic thinking within a fashion business context, applying foundational principles of fashion marketing, promotion, media, and communication

• Active participation in FLY social media activities, developing practical skills in digital communication, content creation, and fashion media

Community and Professional Involvement

• Engagement through fashion communication, retail, cultural programming, and media activities for the community alongside foundational communication and professional practice

• Community-based experiential learning involvement through store-based activities, monthly events, seasonal markets, and active participation in FLY social media activities

Career Opportunities

Fashion marketing assistant; fashion communication assistant; editorial assistant; social media assistant; digital content assistant; fashion retail assistant; public relations assistant; entry-level roles in fashion marketing, communication, promotion, and media.