Visual Media

3 semester credits. This course explores the varied aspects of digital communication through an approach that considers both theory and practice for building effective communication strategies. Students will examine advanced topics related to web and social media communication, the role of research in digital strategies, development and implementation of communication planning, and the evolving positioning of digital communication within organizations. Communication design will be a key focus of the course through the analysis of relevant case studies and the evaluation of applicability of communication strategy through course projects. Important areas of investigation will address creative content creation, communication building based on organizational identity and branding, user trends and interaction, data and performance analysis, concept diversification for multi-platform communication operations, integrated marketing practices, and management and oversight of digital strategy. Prerequisites: Successful completion of an undergraduate degree is required for this course.

3 semester credits. This course provides an in-depth exploration of advanced editorial design applications to published formats. Design research and conceptualization, development, creation, layout, and publishing strategies will be investigated for producing and editing specialized publications ranging from books to brochures, catalogs, newspapers, magazines, journals, and other editorial categories. Course topics will involve students in a multimodal approach to design for publishing across platforms and media according to the changing landscape of editorial design in digitalized and global contexts. Storytelling, communication efficacy, and reader engagement will also be examined as key components of design strategy. Prerequisites: Successful completion of an undergraduate degree is required for this course.

3 semester credits. This course examines data visualization as the bridge between visual design and data science. Students will investigate how data and information can be effectively presented through comprehensible, visually effective, and engaging representations accessible to diverse audiences. Areas of focus include data handling for information design, conceptualizing and developing design solutions for data visualization, and presentation/delivery strategies for data-based projects. Elements of graphic design concepts such as color theory, typography, hierarchy, and grids will be re-investigated and strategized for increased effectiveness from a data perspective.

3 semester credits. This course examines data visualization as the bridge between visual design and data science. Students will investigate how data and information can be effectively presented through comprehensible, visually effective, and engaging representations accessible to diverse audiences. Areas of focus include data handling for information design, conceptualizing and developing design solutions for data visualization, and presentation/delivery strategies for data-based projects. Elements of graphic design concepts such as color theory, typography, hierarchy, and grids will be re-investigated and strategized for increased effectiveness from a data perspective.