Fashion Retail, Merchandising, and Media

3 semester credits. This course offers an in-depth and industry-oriented overview of international merchandising and retail strategies. Students will learn about the strategic role of the fashion merchandiser as part of the fashion value chain and gain knowledge of retail and merchandising operations as well as planning, budgeting, and forecasting required by the retail sector. Also addressed are fashion supply chain management topics that will contribute to a solid understanding of their impact on retail and merchandising processes and strategies to consolidate and increase competitive advantage. Prerequisites: Successful completion of an undergraduate degree is required for this course.